Artwork and Labeling
For many companies, mistakes in package labeling can be catastrophic. Industry experts estimate that 68% of recalls are due to incorrect or mislabeled packaging rather than the product itself; 40% of missed product launch dates can be attributed to package readiness. Despite these and other significant business risks, packaging design and development processes are usually not controlled and managed as closely as product processes. Organizations have an opportunity to avoid costly product recalls and litigation costs, accelerate product time-to-market, and reduce operating costs by optimizing the package creation process.
FEATURE DOWNLOAD WHITE PAPERS  | Food & Beverage
Optimizing the Packaging Creative Supply Chain
A white paper written to provide insight on how Food & Beverage companies are using technology to reduce errors, recalls and manage the rigorous needs to comply with FDA rules in the package creation process.
Strategies to Accelerate Time To Market for Food & Beverage Companies
A white paper for executives interested in learning how Best of Class companies are speeding their time to market by optimizing key processes in launching products.
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 | Consumer Package Goods Companies
Strategies to Accelerate Time To Market
A key strategic initiative for many companies in the CPG industry is to speed time to market is a key strategy to maximize new revenue generation in the organization. This White Paper is a Thought Leadership piece designed for CPG Executives to help them use technology to help them achieve that goal in package creation and promotion.
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 | Life Sciences/Pharma
Optimizing the Packaging Creative Supply Chain
A white paper written to provide insight on how Life Sciences & Pharma companies are using technology to
reduce errors, recalls and manage the rigorous needs to comply with FDA requirements in the package creation process and promotions.
Strategies to Reduce Time To Market for Life Sciences & Pharma Companies-
A white paper for executives interested in how Best of Class companies are speeding their time to market by optimizing key processes in launching products.
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 | Retail
Optimizing the Packaging Supply Chain
A white paper written for executives in retail that are developing their private label business. As companies build their offerings in private label in becomes critical to efficiently manage the package creation process especially when each product needs to comply with a multitude of different FDA and other regulations.
Strategies to Reduce Time To Market
For retail executives where private label is a strategic objective time to market is key in gaining share. This white paper addresses how best in class companies are using technology as a competitive advantage.
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 | Household & Personal Care
Optimizing the Packaging Supply Chain
A white Paper written to provide insight on how best of class household & personal care companies are using technology to reduce errors, recalls and manage the rigorous needs to comply with FDA rules in the package creation process.
Strategies to Reduce Time To Market
A key strategic initiative for many companies who are in the household and personal care industry is to speed time to market to maximize new revenue generation in the organization. This white paper is designed for household & personal care executives to help them use technology to achieve that goal in package creation and promotion.
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PRESENTATIONS  | Optimizing Artwork & Labeling Management
A PowerPoint presentation designed to educate on the challenges in artwork and labeling management and how to use technology as a competitive advantage.
Monitor Proofing
Many organizations spend a significant amount of dollars on quality control checks and proofing. This PowerPoint presentation discusses how on-line technology can be used to significantly reduce those costs or eliminate them completely while maintaining and even increasing quality.
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ARTICLES  | VANTAGE POINT:
Hayzlett CGT Article
Using Marketing Technology as a Competitive Advantage, Jeffrey W. Hayzlett, chief marketing officer and vice president, Eastman Kodak
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