Marketing
In many industries marketing is one of the top 3 budgets in a company but most of its spending is not directly attributable to bottom-or top- line growth. Without accountability marketing becomes one of the first business functions to face budget cuts. Below we have a series of powerpoint presentations, articles and white papers that provide marketers with knowledge about how to build a performance based marketing organization. Kodak’s specialty is to Make Manage & Move Images and Information. Our technology specifically helps companies with asset creation and creative execution but please browse as you will find the information encompasses all the technology needs of marketing from image management, marketing asset management, campaign management to marketing financial management.
WHITE PAPERS
 | Marketing Automation & the Enterprise Opportunity, Winterberry Group
Marketing automation is the approach by which marketers harmoniously
blend technology development with strict process management to
significantly enhance marketing efficiency and effectiveness. The
sheer complexity of today’s marketing challenge—billions of dollars are spent in
competition for millions of consumer “eyeballs” across thousands of channels—
has demanded the introduction of new, nimble tools and processes that heighten
the value of the marketing investment. To Read More... |
 | Digital Supply Chain Strategies for Marketing & Packaging, GISTICS
How global brand marketing communications groups maximize their productivity with workflow automation, digital asset management and real time collaboration tools. To Read More... |
 | Be Bold, Stay Strategic. Structural Cost Cutting in Marketing, Deloitte
Today’s environment it is critical to plan your investments wisely. Deloitte comments on intelligent marketing investments in the ’09 economy To Read More... |
 | Marketing Automation: Opportunities and Impact on the Pharmaceutical Industry, Winterberry Group
All though this paper was first published in 2006 it is an excellent resource on Marketing Automation taking place in the Pharma Industry. To Read More... |
ARTICLES
 | Using Marketing Technology as a Competitive Advantage
As Kodak's Chief Marketing Officer, people often ask me what it takes to achieve marketing success in the digital age. Two things are critical: speed and relevance. To Read More... |
POWERPOINT