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Welcome to Kodak's Marketing Automation Website.

Your destination point on the subject of Marketing Automation. It’s full of useful, relevant information and we only have plans to expand — developing content that we hope arms you with the information that you need to be become experts in your organizations. More about this site

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What People Are Saying

  • Marketing Automation blends cutting edge hardware and software development with strict process management to allow for significantly enhanced marketing efficiency and effectiveness - all through the elimination of costly manual interactions."*

    *Marketing Automation and the Enterprise Opportunity, Winterberry Group, August 2007
  • Marketing Automation solutions are becoming an essential business practice - optimized to integrate information with strategy and tactical planning to deliver stronger growth for organizations."*

    *Marketing Automation and the Enterprise Opportunity, Winterberry Group, August 2007
  • Through a standardized review and approval process, Kodak’s Design2Launch solution has reduced our cycle time by 40%."

    Client, Leading Pharmaceutical Company
  • Marketing Automation systems give marketers the ability to quickly react and adjust planning based on market conditions and performance, effectively reducing costs associated with poor campaign decisions or resource allocation, and improving ROI."*

    *Marketing Automation and the Enterprise Opportunity, Winterberry Group, August 2007
  • Kodak's Design2Launch solution has enabled us to increase our efficiency and productivity. The project managers overseeing packaging can now manage twice their original workload."

    Client, Leading Technology Brand
  • Our agencies are happier working with us, because we've standardized the process through a competent workflow. Campaign components are now all gathered upfront - saving everyone a lot of time and pain."

    Client, Leading Pharmaceutical Company
  • Speed to market is emerging as the ultimate competitive weapon. Organizations must master innovation and embrace new markets with lightning speed to survive in today’s competitive environment. This complexity demands automation solutions that ensure standardization and operational efficiency."*

    *Marketing Automation and the Enterprise Opportunity, Winterberry Group, August 2007
  • More than 70% of end user respondents experienced productivity gains and 64% noted improved sales performance after their initial marketing automation implementation."*

    *Marketing Automation and the Enterprise Opportunity, Winterberry Group, August 2007